Who we support
Help CBF Clothing create a mentally healthier world.
At CBF, we know that it's OK not to be OK sometimes. If that feeling lingers, then it can be a sign of a more serious problem, and it's important that you feel safe and supported during that difficult time. Unfortunately for some it can still be a difficult topic to talk about. People with mental health issues can feel dismissed, rejected and alone, and can be met with disbelief and suspicion.
It's also important to note that most people have no idea how to help or support a friend or family member who has mental health concerns. We are standing up to join Team Black Dog to turn ground breaking research into life saving action. We are donating 5% of all profits from our Rebel range to Black Dog Institute.
Your mental health and wellbeing is just as important as your physical health, and we want to encourage people to acknowledge their self care, promote self love, and live life on their own terms. It's Ok to be only OK, sometimes. If it persists, then you may need the help of the services, supports and research funded by Black Dog Institute. It's OK to accept help. It's OK to utilise services to help. Help normalise mental health and mental support. You may also show your support by clicking the donate button below.DONATE
When researching and sourcing our styles, it became more and more apparent that labelling a garment a men's or a women's style just wasn't really all that necessary, and it’s for these reasons we chose “for everyone” in our categories. Let’s face it, really, does it matter what you identify as?
Really, whether you choose to check out our range of work out shirts, gym tank tops, and cropped sports tops in "Up Top". Explore our sports leggings, gym shorts and yoga pants in "cover your ass". If you need something cosy, take a look in "Warm Up" to find our activewear jumpers, sports hoodies, and exercise sweatshirts in designs that suit who YOU are. The only labels we care about are the ones in the back of our clothing. That’s what we are about.. finding YOUR fit.
Normalising Mental Health & Body Issues
We sometimes get asked why we are encouraging people to CBF. Shouldn’t we be encouraging them to exercise, eat better, do better? In my view, that is the same as telling someone with depression to just get over it. It’s just not that easy. It’s like trying to drive on a flat tyre. Yes, the car will go forward, you might feel like you are getting somewhere, but it won’t get you very far, and you are at risk of making things a lot worse. Until one day you can’t go any further.
One person’s experience of mental health can be totally different from the next. Why do some people find it easier to overcome life’s challenges? It’s usually because they have been given the tools early on to handle it. They have had role models or experiences to show them how to cope. They developed their own strategies to build resilience or just have determination.
It’s also worth considering that they might not be handling it that well… they are just better at hiding it.
We are not romanticising CBF. We are trying to just normalise it. It’s OK not to be OK sometimes.
We all CBF sometimes.
Find Your Fit
We are constantly bombarded with "the right" way to stay healthy. You need cardio, but then you need to lift weights. You need to do HIIt sessions, but you need Yoga to combat stress, or is it boxing? CBF Clothing has one rule for fitness. You HAVE to enjoy it, because if you don't, you won't do it. Find what works for you. Be a game changer and play by your own rules. This is the approach we take to designing our activewear and workout clothing.
This also rings true for who we are in this world. We are not insta-perfect all of the time, and we all have days when we CBF. It's OK to wear Ugg boots to the supermarket, to not wear makeup out in public, to be cranky just coz, to skip leg day, whatever. You are allowed to make your own decisions without seeking validation or permission from anyone else.
It’s Ok to say no, it’s Ok to disagree, it's Ok to not conform to societal expectations and high pressure demands we all place on ourselves and our community. It's Ok to be the rebel, the renegade, the rule-breaker, in fact, it should be actively encouraged, because that's how we evolve, how we grow. We are all perfectly imperfect.
Finding your fit in this world is about finding your Community, finding the people who accept you for who you are, flaws and all. I hope you have found that place here. You are more than welcome to join our Community.