I just like bunnies, ok?
Seriously though, I kind of liked the concept of having a symbol on our sports clothing and active wear that is nemesis to a very famous battery brand Bunny. You know, the one in the ads that is always on the go, never stops, happy, focused, driven. That battery bunny is a good analogy of the fitness industry, always reinforcing the message of being highly motivated, athletic, don't stop, won't stop. Just do it.
My bunny loves a good workout just like the rest of us, but also just wants to stick his middle finger up at the Go Go Bunny and tell him to calm his farm occasionally. Just relax, have a day off, just chill fam...
You feeling the CBF bunny vibes now?
I love our logo. It's a great conversation piece. Some people also see a bear, or they ask whether it's a bunny face or a bunny butt. Some people even see a human butt in there (go on... squint). I just think it looks great on our activewear and clothing ranges.